Coors Light “Official Beer Of” Film
For decades, Coors Light was known for cold. That’s it. That’s the ad.
Until we defined it as mountain cold refreshment…Made to Chill.
Then we all put our favorite, chill, non-beer-commerical-cliché, slice-of-life moments on paper, and Matt Aselton put them on film. This was one of mine.
Role: CD / Writer