With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020-2021 – Zoom Fatigue. To make an actual difference in people’s lives, we offered beer-drinkers a tool to easily create a digital clone of themselves. And once created, we made it simple to use that clone as a meeting stand-in on Zoom. With the Coors Light Clone Machine, people finally found the time for a beer break – while keeping up appearances with co-workers while they did it.
Want a clone of your own? http://www.coorsclonemachine.com
Role: CD / Writer
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