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Mike Ward

creative director / writer

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Coca-Cola "Arctic Home" Integrated Campaign

To increase public awareness of the polar bear's plight and help create an Arctic Refuge, we created what would become the largest integrated marketing platform in Coca-Cola's history.

Role: ACD / Writer

cannes lions

andy awards

one show

communication arts advertising annual

new york festivals

Coca-Cola "Arctic Home" Case Study 2

Coca-Cola "Arctic Home" Case Study 2

ArcticHome NYT Takeover

ArcticHome NYT Takeover

Coca-Cola "Arctic Home" Case Study 2

Stare Bear.jpg

ArcticHome NYT Takeover

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