rule40.com
d&ad
one show
clio sports
ca advertising annual
Brooks Running "Rule40" Integrated Campaign
To protest an Olympic rule that dictates what logos athletes can wear during the Games (greatly limiting their sponsorship opportunities), Brooks Running created a generic sportswear line and supported it across social platforms and targeted outdoor with only generic messaging.
Role: CD / Writer
rule40.com
d&ad
one show
clio sports
ca advertising annual