Mike Ward
creative director / writer
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Brooks Running "Big Endorsement" Integrated Campaign
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar sponsorships with elite athletes, Brooks created an inclusive campaign for all runners. Inspired by their midsole technology that provides a seemingly made-for-me feel, we pushed the superstar treatment well beyond just the runner's feet. And all that was required was a signature. The goal of 20,000 endorsed runners was met on day 1 of the campaign with each runner getting an "Official Brooks Athlete" number.
Role: CD / Writer